{"id":7094,"date":"2026-04-24T13:47:24","date_gmt":"2026-04-24T11:47:24","guid":{"rendered":"https:\/\/www.bmp-production.de\/?p=7094"},"modified":"2026-05-27T13:53:40","modified_gmt":"2026-05-27T11:53:40","slug":"premiere-helago-auf-der-altenpflegemesse-in-essen","status":"publish","type":"post","link":"https:\/\/www.bmp-production.de\/en\/premiere-helago-auf-der-altenpflegemesse-in-essen\/","title":{"rendered":"Premiere: Helago at the Altenpflege Trade Fair in Essen"},"content":{"rendered":"

In the search for target groups for the white-label business, nursing homes, their residents, and the responsible care staff were already on the Helago team\u2019s radar. In April, the colleagues ventured onto the stage of Germany\u2019s largest trade fair dedicated to the care of elderly people in need\u2014the Altenpflege trade fair in Essen. At their booth, the four colleagues reported a number of engaging discussions with participants of the show.<\/p>\n\n\n\n

Even more interesting\u2014everyone agreed\u2014were the many conversations that took place more on the sidelines, which in many cases highlighted the significant need for action in the area of oral hygiene among elderly people. The cleaning of dentures is sometimes very insufficient, and the close contact many caregivers have with clients is not always easy.<\/p>\n\n\n\n

The goal of the trade fair was to raise nationwide awareness of the Helago private label\u2014showcasing the entire portfolio. Promotion was carried out using flyers and samples, and the discussions have already resulted in the first collaborative projects.<\/p>\n\n\n\n

This premiere once again proves how important close proximity to customers and users is in our industry.<\/p>\n\n\n\n

\n
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\"\"<\/figure>\n<\/figure>","protected":false},"excerpt":{"rendered":"

Auf der Suche nach Zielgruppen f\u00fcr das White Label Gesch\u00e4ft waren Altenheime, deren Bewohner und die verantwortlichen Pflegekr\u00e4fte bereits im Fokus des Helago-Teams. Im April nun wagten sich die Kollegen aufs Parkett der deutschlandweit gr\u00f6\u00dften Messe f\u00fcr Themen rund um die Pflege \u00e4lterer, bed\u00fcrftiger Menschen \u2013 der Altenpflegemesse in Essen. Auf Ihrem Stand, so die […]<\/p>\n","protected":false},"author":2,"featured_media":7098,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7094","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\nPremiere: Helago auf der Altenpflegemesse in Essen - BMP Production GmbH<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bmp-production.de\/en\/premiere-helago-auf-der-altenpflegemesse-in-essen\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Premiere: Helago auf der Altenpflegemesse in Essen - BMP Production GmbH\" \/>\n<meta property=\"og:description\" content=\"Auf der Suche nach Zielgruppen f\u00fcr das White Label Gesch\u00e4ft waren Altenheime, deren Bewohner und die verantwortlichen Pflegekr\u00e4fte bereits im Fokus des Helago-Teams. 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